MY.VIE 2.0
Product Launch Strategy and Campaign Production, Product Launch Photography.
My.Vie is the ultimate at-home hair tool, delivering salon-quality results for all hair types, in one easy to use tool. Expertly engineered and tested by leading Australian hairdresser Michael Young, the brand merges professional performance with everyday practicality, giving freedom to styling with confidence.
Ahead of the launch of My.Vie 2, we partnered closely with Michael to bring his bold, unapologetic vision to life, shaping a launch strategy and content direction that matched the product’s fierce energy. From concept to execution, we delivered an edgy, high-impact series of campaign videos that positioned the brand at the intersection of beauty and attitude. Alongside this, we produced a suite of product images, blending on-location model content with elevated flatlays to support a dynamic, multi-channel rollout.
Client Love
Client Love
Michael Young - Owner of My.Vie
“Working with The Media Society was like no other. This was my third campaign shoot for my brand and I cannot express enough how much this team just understood my vision, they delivered above and beyond and even added to the vision which was so impressive I felt comfortable and aligned with them and they are now my people, my go to team I will never work with anyone else. They are the Gurus!
Not to mention they are fab fun and Beautiful and we have created a beautiful professional and friendly relationship.
And don’t get me stuck with the owner Isabelle because I could just talk and brainstorm and plan projects and visions with her endlessly. The banter is unreal. She is 15 out of 10.
Can’t wait for our next project
Love your work team!”
