Maleny Dairies is one of Australia’s most loved dairy brands, adored for its premium products and long-standing commitment to paying farmers above market-average prices. While their legacy is strong, their digital presence was near non-existent. TMS Agency collaborated with their team to bring their story, quality and values to the forefront. 

Through our emotional ‘Meet the Farmers’ series, we spotlighted the unique stories of the local farmers who supply Maleny Dairies, showcasing their commitment to quality, and the impact of fair pricing. This was paired with fun, vox-pop-style street interviews, where our team hit the streets of the Sunshine Coast and Brisbane to capture authentic taste-test reactions. Within the first 90 days of social media management, we organically generated over 900,000 views to their key social channels (Facebook, Instagram, LinkedIn), alongside a surge of positive community engagement and brand sentiment.