TMS Agency catapulted Neu Drink into Sydney’s Eastern suburbs, quickly solidifying the innovative no-bubble vodka + electrolytes premix as the drink of the summer and beyond. With a goal of establishing local bigness, we partnered with local hotspots, personalities and fitness hubs, positioning Neu as the new go-to. Through a mix of tongue-in-cheek content, hands-on activations and influencer gifting, Neu quickly built momentum both online and on shelf. Within the first month on shelf, over 12,000 cans were snapped up, and our efforts drove over 1.3 million eyes to their Instagram page in the first 90 days.